If you're reading this, you're among the first people to receive The Zenith Letter.
Welcome.
I'm Aaron. Almost 15 years in enterprise B2B tech. Former Principal Account Executive at AWS, before that at Computacenter. Author of Sales Life. And someone who walked away from a career that looked perfect from the outside, because I realised it was building the wrong future. Not the wrong career. The wrong future for me.
This letter is what came next.
Once a week, I write directly to experienced professionals in B2B tech and sales. Just the thinking I'm doing: from client work, from opportunities, from conversations happening across this industry right now.
If that's not for you, unsubscribe below. No friction, no hard feelings. I'd rather write to the right thousand than the wrong ten thousand.
For those staying, here's something worth sitting with this week:
AI is a threat. Just not the one most people think it is.
The professionals who will struggle aren't the ones who can't use the tools. They're the ones who never built anything that truly belonged to them in the first place.
Staying relevant as AI reshapes B2B tech isn't just about learning faster or adopting new tooling. It's bigger than that. It's about owning something irreplaceable: your judgment, your voice, your point of view, your relationships, your value. The things no model can replicate.
That might mean how you operate inside a deal or a company, owning your outcomes rather than just following the process. It might mean making an intentional move into a role where AI makes you more valuable, not less. Or it might mean creating something of your own - a brand, a method, a practice, a product.
The common thread is ownership. Not of a job title. Of what you create and where you're deliberately going. Not where the industry or your company decides to direct you.
Every edition of this letter will give you something tangible toward that.
Your highest point. Your Zenith.
One more thing. The Zenith Letter is already evolving. Over the coming months, we’re rebuilding the experience - the design, the focus, the quality of what lands in your inbox each week. I can't wait for you to experience it.
For now, this is where it starts.
- Aaron
Founder & Principal, Zenith
zenithconsulting.io