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The Zenith Letter

Once a week, an insight on winning in B2B Tech, the deals, the career, and what comes after. Written directly from Zenith Founder and Principal Aaron Norris to you.

Sales Life's cover finally caught up

Jun 17, 2026

•

1 min read

Sales Life's cover finally caught up

The most valuable review SALES LIFE ever got

Aaron Norris
Aaron Norris
Zenith Letter: Take the bloody holiday

May 26, 2026

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4 min read

Zenith Letter: Take the bloody holiday

The deals will still be there when you get back. There are only so many summers your kids want to play in the pool with you...

Aaron Norris
Aaron Norris
Two sellers. One free. One still grinding away.

May 18, 2026

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2 min read

Two sellers. One free. One still grinding away.

It's not about the deals

Aaron Norris
Aaron Norris
The Flywheel

May 13, 2026

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2 min read

The Flywheel

What Bezos understood about growth.

Aaron Norris
Aaron Norris
They said I wasn't a salesman.

May 1, 2026

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3 min read

They said I wasn't a salesman.

15 years. Over $100M in wins. I figured out a different way that most never do.

Aaron Norris
Aaron Norris
ZENITH LETTER 005

Apr 23, 2026

•

2 min read

ZENITH LETTER 005

Build vs Buy Is Back

Aaron Norris
Aaron Norris

Once a week an insight on winning in B2B Tech, the deals, the career, and what comes after. Written directly from Zenith Founder and Principal Aaron Norris to you.

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